William must avoid death trap to compete with Meghan and Harry, warns expert

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The Duke of Cambridge has been warned he must avoid a key "death trap" when beginning to compete with the Sussexes in the United States.

Prince William is rumoured to be making himself and the Cambridge family more known and relevant to audiences across the pond as part of a deliberate public relations move..

Several royal experts have spoken of the push Will and Kate Middleton are attempting to make as they seek out a "PR boost", but one expert in particular has warned of the "death trap" Will faces.

READ MORE: Meghan and Harry's 'obsessive campaign' to win over royal fans amid Cambridge contest

In "defining the battleground," the Duke of Cambridge faces new challenges when taking the Royal Family across the pond to compete with Prince Harry and Meghan Markle.

Royal expert Eric Schiffer said: "Defining the battleground and the death trap today for William will be to not focus closely on the environment and the issues that matter to Gen Z and millennials, including equality and empowerment of women.

"To do it in ways that don't seem to be merchandising, but are done through action."

Expert Schiffer had also spoken to Daily Star on the "obsessive campaign" from the Sussexes to remain firmly in the "hearts and minds of young Americans".

It showed that the pair are in an active attempt to win over fans in the United States.

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In doing so, Harry and Meghan are said to "assert the soft power of William and his father in America by zeroing in and spending more time and paying more attention to to that demographic," expert Schiffer said.

He added that this focus on winning over the American audience is a result of Prince William and Kate Middleton making their US interest known.

Schiffer added: "They're planning on coming here. They've been aware of it for a while and they're re-dialling their messaging."

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