Prince Harry furious as incendiary memoir leaked ahead of release date

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    Prince Harry will be "furious" after his tell-all memoir was accidentally released early.

    The Duke of Sussex's autobiography, Spare, was set to launch on January 10 but was already put out in Spain before copies were hastily pulled from shelves – but it hasn't stopped some of the book's more shocking bombshells coming to light.

    Media coach and "PR to the Stars" Mayah Riaz said the Prince would most frustrated that the launch of his book was no longer in his control.

    READ MORE: Balding Prince Harry explains how Eton school prank has left him losing his hair

    "The PR strategy around [the book launch] would have been carefully planned," Riaz told the Daily Star.

    "Everything from the interviews he will give [to] the extracts, if any, that would be released pre-launch – the latter of which would be scrapped because it's now already out there," Riaz told the Daily star.

    "This was clearly an accidental leak, which would make Harry quite furious with it being out his control," she added.

    "The reason he would be furious is that the book is expected to be more incendiary than their Netflix series.

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    "Harry would have been expecting the world to be talking about this after the release date. He has two big interviews coming up this weekend, which was ahead of the launch date, as is usual ahead of the big reveal.

    "Now, when the world watches those interviews, the information is already out there. The interviews won't have as big of an impact as expected."

    Luana Ribeira, founder of Dauntless PR, agreed.

    "One thing that has always been clear is that the Duke and Duchess of Sussex like to be in control of their own narrative.

    "One of the driving forces behind their decision to leave the UK was their desire to take charge of their own destiny rather than remain a cog in the well-oiled machine of the Royal Family."

    But Ribeira told the Star that the leak could be a blessing in disguise.

    "There will still be plenty more headlines once the book is officially released so I don’t think the leak will seriously damage their PR strategy.

    "In fact, it might even give them two bites of the cherry – substantial publicity now, in addition to the planned media coverage which will still inevitably result from the official launch."

    The Daily Star has contacted Prince Harry's representatives for comment.

    Already, bombshell claims from Harry's book have shocked the world following the leak.

    Several of the Duke's allegations have been aimed at his Prince William, who is accused of attacking his younger brother physically during a heated exchange about Meghan Markle.

    The younger of the princes also described the Prince of Wales as his "beloved brother and arch-nemesis".

    A source previously told The Sunday Times that the long-awaited biography, ghostwritten by JR Moehringer, is "tough on William in particular" and "even Kate [Middleton] gets a bit of a broadside", while the King comes off better than expected.

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