British pubs to make millions from Euro 2020 with footie to provide major boost

Britain's boozers stand to make millions when Euro 2020 is finally held this summer in a vital boost for the struggling industry.

The British Beer and Pub Association (BBPA) is hopeful that the major tournament, with many of the games being held in London and Glasgow, will prove a major step on the road to the recovery.

The industry has been one of the worst affected during the coronavirus crisis, with pubs being shut on multiple occasions for different lockdowns.

It comes after the Daily Star launched our Great British Booze Off series.

Fill in the form below and vote for your favourite pub. Entries close on May 31 with shortlists following a week later.

Voting opens on June 7, closing June 30 with winners being announced the week beginning July 12.

Emma McClarkin, boss the British Beer and Pub Association, said of the Euros: "We're really looking forward to it.

"It's a huge boost, especially with a lot of the games in the UK and we're sure pubs will help to create the unique tournament feel.

"They will help to create that unique football atmosphere, and with the restrictions on capacities at stadiums, that will be more important than ever.

"Fans will still feel like they're taking part.

"We haven't sat down and worked out the sums yet but it will be worth millions to the industry."

Last month the Daily Star told how Brits are on course to meet inside pubs later in May as part of our Great British Booze Off series.

Euro 2020 gets underway on June 11 having been postponed for a year due to the first wave of Covid-19.

There are four games being held in Glasgow and another eight in London, including both semi-finals and the final.

But restrictions on stadiums capacities will still be in place when the tournament kicks off.

London will have a minimum 25% capacity for its three groups games and three second round games, which stands at just 22,500 of Wemlbey's sprawling 90,000 capacity.

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Organisers hope to double that to 45,000 for the semi-finals and final.

Ms McClarkin, who admitted it has been a "terrible year" for pubs, said she hopes the tournament can be a useful step on the road to recovery.

She said: "It's been a terrible year for the industry. This last year has been really tough on our figures.

"We're hoping this will be a big shot in the arm for the industry.

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"Pubs are the home of sport on telly.

"Restrictions are set to be lifted on June 21 and with the tournament still going on then, pubs should be able to operate fully.

"Hopefully this can contribute to the return of the feel good factor."

With England one of the favourites for Euro 2020 with some of bookmakers, Ms McClarkin admitted that the Three Lions doing well would "add to the boost in recovery".

She added: "Pubs will make an event of it, they always do.

"Hopefully they will put some special brews on, pubs normally organise a great set up with big screens and sound systems for major tournaments."

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